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GCSF Marketing Design Competition


GCSF Marketing Design Competition

Sponsored by TREND Offset Printing

NEW YORK, NY (June 20, 2013) – With the aide of Trend Offset Printing, a New York City Foundation added a new dimension to their annual Scholarship Night in support of deserving graphic design students.

A marketing design competition was created that brought together five talented students to work on a real-world project and compete for a $500 scholarship, an idea from Nick Patrissi, Marketing Director for Trend Offset Printing and board member of the Graphic Communications Scholarship Foundation.

Design students from RIT, FIT, Hunter and SUNY Purchase had an opportunity to work independently with Michelle Ratzlaff, professional designer and Marketing Coordinator for Trend Offset Printing under normal project deadlines. After a collaboration session to explore the objective, theme and creative requirements of the campaign, students had several rounds of reviews to improve their submitted designs. All designs were worthy, but in the end a bi-fold poster design by Joshua Martinez, a junior at SUNY Fashion Institute of Technology in New York City was selected for a future promotional campaign for Trend.

“The competition turned out to be a win/win for all,” said Nick Patrissi. “We were really impressed with the quality of work and the professionalism of each student. We got a lot more than expected out of the initiative; students received valuable experience and insight into the business of graphic design and Trend received a creative design for a future promotional campaign for clients.”

The award was presented at the annual scholarship night celebration on June 20, 2013 at the Hearst Tower in midtown Manhattan. Along with Trend, additional supporters and sponsors included Hearst Magazines, Time Inc. HP, Heidelberg, Xerox, PIA, IDEAlliance and many local printing and advertising companies.

The Graphic Communications Scholarship, Award and Career Advancement Foundation founded in 2003, provides financial support to New York City metro area students pursuing careers in graphic communications.

Pictured from left to right: Joshua Martinez, Mark Andriella, Nick Patrissi, Monique Sterling, Maggie Nielsen, Natalie Alcide, Jessie Murphy, Jerry Mandelbaum

Nick Patrissi congratulating winner, Joshua Martinez

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