On May 17th 2011, the Postal Regulatory Commission (PRC) issued an order approving a market dominant price adjustment regarding the Postal Service request for a Mobile Barcode test. This will allow mailers to obtain a 3% upfront discount on First Class and Standard mail permit mailings that include 2D Barcodes for marketing purposes on or in the mailing from July 1st – August 31st, 2011.
The Mobile Barcode Promotion builds awareness of mobile technology and demonstrates to mailers how mobile barcodes can increase the value of mail. The promotion provides business mailers with an upfront 3% discount on Standard and First-Class mail letters and flats that include a two-dimensional barcode that can be read or scanned by a smart phone.
The Mobile Barcode Promotion was designed to increase the value of direct mail and build awareness around integrating mobile technology into direct mail communications.
The Mobile Barcode Promotion does not require an application or advance registration.
Trend Offset Printing will submit qualifying First-Class or Standard Mail letters/flats electronically using a permit imprint payment method to the postal service for acceptance within the specified promotion period that meet all promotion requirements.
All of the following must apply:
- All mail pieces in the mailing must include a mobile two-dimensional barcode on the face of the mail piece or within the mail piece.
- The mobile barcode must be used for marketing purposes.
- Standard Mail and First-Class Mail letters and flats must be sent with postage paid using a permit imprint and submitted electronically using Postal Wizard, Mail.dat, or Mail.XML to qualify for the discount. (Mailings submitted via Postal Wizard cannot exceed 9,999 pieces.)
- The Mobile Barcode Promotion must be affirmatively claimed on the “Incentive Claimed” line in the certification section of the postage statement.
Mail must be tendered for acceptance during the promotion period, July 1, 2011 through August 31, 2011. Except for the IMb full service discount, only one incentive per mail piece, per postage statement can apply. For example: saturation incentive participating mailers do not qualify for both programs.
Periodicals are not included in the promotion. Only mail pieces that pay First-Class Mail and Standard Mail postage can qualify for the discount.
The mobile barcode discount is calculated in PostalOne! and is applied to the mailing statement at the time of mailing. All mail pieces in the postage statement that qualify for the Mobile Barcode Discount are charged the price to generate total postage. The 3% discount is then deducted from the total postage amount.
Any two-dimensional barcode can be used as long as it can be scanned and/or read by a smart phone and is used for advertising purposes.
The mobile barcode can be placed within the mail piece or on the outside of the mail piece, but cannot be placed in either the ‘indicia zone’ or the ‘barcode clear zone.
QR Code Examples
To begin scanning with your smart phone, simply go to your web browser and search for a QR code reader. ScanLife is one of the many apps available that can both scan and create QR codes.
If you have any questions regarding this promotion please feel free to contact me directly (562) 794-2467.
Trend Offset Printing
National Director, Mailing Sales & USPS Liaison