Samir Husni, Ph.D, affectionately known as “Mr. Magazine”, is upbeat about the future of magazines, and for good reason. As the founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and author of several books on the value of print, Samir has the unique opportunity to get inside the greatest minds of magazine makers to understand the driving factors that create interest and appeal for print.
In his recent keynote at the 16th annual AAF Dallas Magazine Day presented by Hearst Magazines and Ingersoll Company, with sponsorship from Trend Offset Printing, Samir predicts that print will definitely be in our future and he has the evidence to prove it. The former CEO of Time, Inc. once said, “As long as we have bedrooms, bathrooms and beaches, we will continue to have print.” His upbeat speech engaged an audience of over 300 with the facts on the future of magazines for a digital age, the value of print and why “Print is Not Dead”. He suggests that in fact the opposite is actually the case, contrary to the belief that digital media has put a nail in the print media coffin. Digital actually helps print.
Quoting Chris Mitchell, Publisher, Vanity Fair, “If you harness it correctly, digital media only enhances the power of print media because it gives you so many different pipes to tell the story.” Mr. Magazine went on to explain that we must acknowledge the fact that we live in a digital world and that the two mediums are actually living happily along side each other. With proper planning, digital can be a good conduit to print and the other way around. They each do something very special but in different ways.
However, producing the same print product as in years past is a big mistake. Readers are different and they want to consume content in a different way and at a different pace. A print magazine’s real competition is the reader’s lack of time and the short attention span, not digital media. In showing the stats, Mr. Magazine illustrated that many publishers are coming back to print and that the number of new magazine launches actually increased in 2014 to 222 from 185 in 2013 with 45 new titles in Q1 of 2015.
Just in the first two weeks of April 2015, six of the top magazine media companies launched new print editions. For more facts from this keynote, download the presentation provided below to see many of the new magazines of 2015 in various consumer categories and his top 10 common sense secrets to successful magazine publishing in a digital age.